Why I moved from one brokerage to become an agent with Keller Williams Park City

"I  was looking for an alternative to my then current, stifling brokerage. The people at Keller Williams are very nice, and Nancy and David provide a lot of support, which is appreciated.  What it's done for my career is that they provide me support.  Nancy does a great job. She's got a challenge working with new agents to seasoned agents, and she seems to do it very well. She juggles a lot of balls, while being very professional. I think she is very well-respected in the marketplace."

 -Julie Hopkins
  #1 Top Producing Individual - KW Park City 2013, 2014, 2015
  #1 Individual Agent for all of KW Utah  2013, 2014, 201

How to Target Lead Generation Efforts Based on a Behavioral Profile

Thinking about a Real Estate Career in Park City?

Build Your Business with KW Park City

Lead generation is the lifeblood of every real estate business, and today I'll be talking about ways in which you can improve and refine your lead generation strategies. I'm taking this from Gary Keller's book, The Millionaire Real Estate Agent.

Gary Keller suggests that you should contact your clients 33 times per year in order to keep them in your sphere of influence. However, I think you should contact your clients based on their behavioral profile. Your clients aren't all the same, and you need to act differently with them.

Some people (left-brain people) respond well to numbers and statistics. Right-brain people respond better to subjective, lifestyle-type information. When you're dealing with married buyers, you're probably dealing with one of each. Left brain people are going to prefer market reports, or anything else related to statistics.

Meanwhile, your right brain people will respond better to lifestyle information, such as Holiday Greetings or things that will make them feel a certain way. They prefer community information and lifestyle information.

This is why I recommend sending out a message for these two different people. You should send market reports at least every quarter for those left-brains out there, and afterwards you must plan a follow-up message to gauge their interest in your services.

You can mine your database far more efficiently if you devote some time to researching it and finding out what your leads react to the most.

Please don't hesitate to contact me if you have any questions!

How Can You Use Mobile Technology in Your Business?

Thinking about a Real Estate Career in Park City?

Build Your Business with KW Park City

Today we are very excited to be talking to you about the importance of mobile technology in the real estate business. Did you know that mobile technology is the #1 preferred method of home shoppers, and over 50% of real estate traffic comes from mobile devices. Of those mobile users, a startling 82% of them use their smartphone to influence a purchase decision. A mobile application offers the ultimate in functionality and convenience, allowing your clients to shop 24/7.

In Park City, given the resort nature of our town, mobile technology is even more important. Imagine your clients being able to ski by a property and get all the details at the press of a button. Before considering which app to share with your clients, you need to ask yourself the following questions to make sure you are getting a state-of-the-art tool to help grow your business:

• Does your app include your contact information, so the client can contact you instantly?
• Is the app GPS-enabled?
• Does the app work throughout the entire country?
• Does the app immediately allow the client to communicate data across different social platforms, such as Facebook and Twitter?
• Does the app allow the client to set up an account where they can save their searches (and their information)?

Mobile technology continues to grow in popularity, so making sure you choose an app that is designed to appeal to your clients is critical. If you have any questions for us about this topic, or anything else real estate related, give us a call or send us a quick email. We look forward to hearing from you!

Marketing Solutions for Park City Real Estate Agents

Thinking about a Real Estate Career in Park City?

Build Your Business with KW Park City

Do you want to be a well-informed, well trained real estate professional? With Keller Williams Park City real estate, you will have access to timely training and education, as well as eye-catching marketing solutions.

For example, this week marked a milestone in Park City history. Vail announced the combination of the Canyons Park City Mountain Resort and the Park City Mountain Resort. The new resort will be one vast ski area known as Park City.

I make it a point to stay on top of all relevant local business news. I was front and center at the launch event to glean firsthand impressions for my associates so that they could inform their client base. Because I had immediate access to all the digital links and images, my associates could maximize the benefits of this huge news in their digital marketing.

Knowledge is power. At the end of each quarter, we host a team meeting focused solely on understanding the trending statistics in our market area. A mortgage banking professional provides an in-depth presentation, and we collectively come up with talking points to share with our clients. Our marketing coordinator then creates your fully customized newsletter for your clients and SOI. We even come up with follow up scripts for you to use in post-distribution calls.

It's all about converting leads to business dollars, and creating a business worth owning. If you have any questions on today's video, or about Keller Williams, please give me a call or send me an email. I'd be happy to help you.